The only thing between the ideas for new products and services and their realisation is a set of steps. The existing environment often pushes us more and more into execution with very limited planning. The result is that far too often the feasibility of a project is validated only by the project manager or just a few key stakeholders.
It is not uncommon to finish a project but be over your deadline or over your budget, or to have a dissatisfied client or a miserable team. To keep your project from ending up in this gray area, you must escape the critical project management mistake: inadequate project definition and planning.
You will learn about the particular needs of your stakeholders. The roadmap will help them to determine what’s important (and what can be shelved). You will get a personalised prescription that shows you how to get to the finish line better, faster and more reliably.
Roadmapping helps you to define your exact requirements by asking the right questions. During the exercise, an analyst will help you to discover your real needs and to determine the crucial steps you need to take. We will deliver a roadmap that identifies the data necessary for your project. Usually, together with the client, we look at three main aspects:
Acquisition.Depending on your goals, you may be interested in using email marketing, social media or paid acquisition strategies.
Behaviour.How does your web site or mobile app perform against user habits and expectations? Not only do we focus on functional aspects, but also audience fit and the voice of your users.
Outcomes.How do all the previous steps impact your bottom line? This is the final step that presents the most important business recommendations to owners and project managers.
Excercising roadmapping brings a lot of value to all apsects of the project even before it begins. For a limited investment you can have a positive influence over technical, managerial and financial factors.
Roadmapping enables your big ideas to succeed, which requires pinpointing the most important risks and weak points of a project. Before you invest in a product, we can validate it and make sure it is ready not just for development, but more importantly adaptable to the market.